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Campaign for Real Beauty

Tuesday, November 09, 2004
This is easily my favorite ad campaign of 2004. And every woman I know is talking about it, so Dove is getting lots of bang for its marketing buck. I'd love to see them do a youth-oriented version of the campaign that encourages teenage girls to question the idea that they have to dress like Britney or ooze sexuality like Christina -- that it's okay to just dare to be themselves. That's a message Julie and I try to get across in our book, of course, but I'd love to see Dove's very clever ad campaign spun out in that direction. It's hard being a teenage girl today.

| posted by Ann D @ 9:05 AM