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Desperate Housewives Meets Redbook

Tuesday, February 15, 2005
According to this Mediaweek article, the Desperate Housewives phenomenon is at least partially responsible for the new editorial focus at Redbook magazine. Robin Steinberg, VP, print director at MediaVest, who is quoted in the article, says that Redbook's "Married Girls' Guide" positioning is very much on trend: "Hello? Desperate Housewives? The movie Closer?" she said. "These are the hot topics right now."

| posted by Ann D @ 12:15 PM