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Teenfluence

Sunday, February 13, 2005
There's an interesting article in the May 2005 issue of the Journal of Business Research which talks about how Internet-savvy teens are playing an increasingly key role in helping to influence family purchasing decisions.

The article -- Teen Internet Mavens: Inflence in Family Decision Making -- argues that busy parents turn to Internet-savvy teens for assistance when it comes to researching key family purchases. So don't be surprised if you start seeing two-tiered marketing campaigns for everything from family trips to home computers to SUVs -- with one marketing campaign targeted at parents and one marketing campaign targeted at teens.

| posted by Ann D @ 12:58 PM