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Sunday, November 05, 2006
I thought it was bad enough when Sheila Kitzinger's term "babymoon" (basically meaning "time alone as a new family after the birth of a baby") was co-opted by the travel industry and turned into something that could be sold to parents: a pre- or post-baby luxury vacation.

But the idea of talking up conceptionmoons (a vacation you take in the hope of conceiving a baby) is really disturbing.

Not only does it play into that "just relax and you'll get pregnant" myth -- a myth that is both insulting and painful to couples who are having difficulty conceiving -- it also implies that heading off on a conceptionmoon will help you to hit the reproductive jackpot (something that leaves prospective parents vulnerable to pitches from any travel company that should decide to capitalize on this "trend").

And given that it takes couples who are actively trying to get pregnant six months on average to conceive, it's a pretty misleading pitch to begin with. Are you going to take six conceptionmoons (at an average of $1700 USD per trip) or are you going to hope that you'll be lucky enough to conceive on your conceptionmoon? (While 40 percent of BabyCenter members who took conceptionmoons reported that they had conceived while on vacation, more typical odds of conceiving in any given cycle are 1 in 4 or 25%.)

Also worth nothing: the BabyCenter conceptionmoons article does not point out the ClearBlueEasy sponsorship connection in the same way that the BabyCenter conceptionmoons press release does (although you might guess that there's some sort of link, given that there are three ads for the ClearBlueEasy Fertility Monitor on the page). The net result? The reader is left wondering who is cozying up to whom on the conceptionmoon.

Related links:
Vacations for getting pregnant -- what a concept
A pregnant pause: getting away to start a family

| posted by Ann D @ 2:45 PM